I'm Liam, a product designer specialising in UX and CRO from Newcastle Upon Tyne.
I’ve been lucky enough to work with loads of amazing companies 🍀
From Ubisoft to Sage and ITV to Motability, I've worn lots of hats as: E-comm Trading Executive, Game/Level Designer, Senior Experience Designer, Game Architect, User Experience Lead, Account Based Marketing Lead, Research & Development Lead, Freelance Design Consultant and Small business owner.
I’ve learned from some real life masters, on incredible projects.
The first playable game-character animated with procedural physics, sponsorship of I'm A Celebrity Get Me Out Of Here, selling art for The British Museum and Tate Modern; I've had incredible experiences but even more incredible mentors. What did I learn? Websites, games, software, tv or print, you can put a masterpiece in front of your stakeholder, but without a passionate story, it will never land.
I’m a behavioural psychology nerd 🤓
Behavioural psychology is the thread that binds my methodologies. From gaming, e-commerce and SaaS to non-profit, gambling and market development; behavioural psychology has applied the same.
I eat, sleep and breath data-driven lean methodology.
My old man did a masters in Service Improvement and is an expert in Digital Transformation, so just-in-time-processing, lean manufacturing, process mapping, service design and accessibility were dinner table topics growing up! Now, I tend to look at the world through these lenses, even if I don't always want to!
I love minimalist design.
Negative space, snappy copy writing, bold contrasts. If this sounds like hell, then this is not the designer you’re looking for :)
We help people distribute their music and audio on Spotify, Apple Music and such. What started as a bedroom record label when I was 16 years old, now generates millions of monthly streams (286 million as of December 2023). Mostly thanks to my legal practitioner wife who does the heavy lifting, these days ❤️. I also co-founded SheetCopilot.ai, an AI plugin for Google Sheets that enables you do anything in Sheets using plain langauge, think ChatGPT for Google Sheets!
Say hi!
+44 191 3499 550
liamcharlton13@gmail.com
